The Baby Center has come up with a brilliantly hilarious scheme for fertility. Their newest advertising endeavour and magnet is called Booty Caller – the Baby Center will actually text message customers ovulation alerts and fertility information. Their slogan is “We’ll tell you when, you decide where!”
Booty Caller subscribers will get text messages notifying them when they are most likely to be fertile and provide fertility advice. There are a series of 18 text alerts and 3 per menstrual cycle. Their website gives an example text alert, “
Your fertile window opens today and lasts 5 more days. Stress can get in the way of conception so relax and get a massage, meditate, or take a yoga class.”
As outlandish as it may seem, Baby Center is trying to come up with youthful strategies and advice to inform young women about fertility and infertility treatments.
